Online Marketing Archives

How to Rank Higher on Google (9 simple steps)

This article describes the step by step process by which you can rank higher on Google, improve your Search Engine Optimization (SEO) and gain more organic traffic to your website.

Step #1 – Set up essential SEO tools and plugins.

The first step forms the foundation of any SEO campaign and will set your website up to move forward. The below-mentioned tools are all free and are the starting points.

Google Search Console

Formally known as Webmaster Tools, this is a powerful solution to understanding how your website is performing. Get key insights straight from Google and submit your sitemap.

You can track site performance in Google such as total clicks, impressions, average Click Through Rate (CTR) and average position
Identify technical SEO problems that might be holding you back. You will receive data for any errors on your site which are prohibiting Google from correctly crawling your site. Like pages with 404 error code, or determine any pages that cannot be crawled
Determine exact keywords that your website ranks for, average position clicks and impressions for each keyword
Unlike third-party programs, this data comes straight from Google, so you know it’s legitimate

Google Analytics

I am always telling my team and clients that ‘Data is King’. It’s impossible to develop improved online marketing strategies if you don’t know how your website is performing or how your audience interacts with your pages.

Analytics is the best way to learn how people find and use your website
You can do cool stuff like find pages on your site that bring you traffic
It allows you to identify other websites that send you traffic
Get valuable data – bounce rate, page views and average time on site

Yoast SEO plugin (if on WordPress)

If you’re using WordPress for your website, you should be using the Yoast SEO plugin. It’s by far the best on the market and is simple to use right out of the box.

It’s currently the most popular SEO plugin for WordPress with well over 5 million active installations and is constantly being updated.
Yoast SEO plugin makes it easy to make your WordPress website SEO friendly. Editing Meta Descriptions, Title tags, Social share images and much more

Ubersuggest

Created by Neil Patel, one of the world’s best online marketing experts. Ubersuggest is another great free tool that provides plenty of useful data. It will help you to get better search results for your website.

Ubersuggest can be used to not only analyse your website but can also be used for competitive research.

Find backlinks to your site and your competitors
Get data on best-performing webpages, traffic and which keywords are delivering results
Its site audit functionality is impressive, providing information on how to avoid errors on your website

There are lots of other tools that can be used to improve your SEO, some of which are paid solutions. But these tools are the best place to start.

Step #2 – Find keywords that customers search for

Keyword research is extremely important – but how do you find keywords that your customers use to search?

Find long-tail keywords with Google suggest

Long-tail keywords are terms or phrases made up of three or more words that describe what the user is searching for.
Just start typing a keyword into Google, but don’t press enter or the search button. Instead, you look at the keywords that Google shows you.
Google only suggests keywords that people are searching for. So know people are searching for these terms.

Use Google keyword planner

Found in Google AdWords, this can be a powerful tool for keyword research.
The tool is mainly used by advertisers, but you can open an account for free just for the keyword planner.
To use it, just type in a seed keyword and it will come up with lots of relevant suggestions, along with search volume and other useful stats.

Search through online communities

See what people are talking about online
Read threads on places like Reddit, Quora and other online forums
Find questions in your niche that are asked often. These questions would make excellent keywords because people are talking about them

Find Out How To Get More Leads For Your Business

Step #3 – Keyword Optimize your website

Use your main keyword in the first 100 words on your page
Google puts more weight for terms that appear at the top of your page

Use your keyword at the beginning of your title tag

Try to use the main keyword in your URL

Use target keywords in H1, H2, H3 etc. H tags may not contribute as much weight as they used to. If you have clear headings that contain your main keywords, Google gets a better idea about your page topic and ranks it accordingly

Step #4 – Find and Fix SEO Technical Issues

Make sure your site is mobile friendly. Google now works on a mobile-first index. This means if your site is not optimised for mobile devices, it won’t rank in search. To help, use the Google mobile-friendly test

Check for crawl errors in search console. As mentioned above, Google Search Console will provide valuable data on any technical errors.

Test your page speed – Page speed is a confirmed ranking factor in Google. The faster the better – Use Google’s Page Speed Insights. It will show you recommendations on how to improve your website’s page loading times.

Step #5 – Create killer content

Content is King, you need great content to rank well in Google.

One of the best methods to know what sort of content you should produce is to use the skyscraper technique.
1. Identify content that ranks well in your niche – simply search on google for relevant keywords. Click on the top results and see what type of content gets good search results in your industry.
2. Now you know what ranks well, take inspiration from it and create something better, or add something they may have missed.
3. As soon as you have published your content, promote it. Traffic doesn’t come from thin air, so you need to share it as much as possible.
4. Promote content through all available channels, social media, email to your client database and any subscriber lists you may have.

Make sure the content is easy to read. Try to break it down into manageable bite-size chunks so it’s not huge lumps of text.

Try to make sure you cover everything possible about the topic. Users generally search for something because they want an answer to a question. So you should be sure to cover all the bases and provide as much value as possible.

Use visual content on the page; images, videos, polls, infographics, charts etc.

Copywriting Secrets by Jim Edwards – FREE Book

Step #6 – Build backlinks to your content.

Are backlinks still important? In short, yes. Backlinks are how Google finds other relevant webpages.

A study by Perficient Digital shows just how important backlinks are providing excellent results and improving Google rankings and traffic.

Guest post on other websites

Guest posting is relevant and can be a powerful strategy when building links to your website.

However, you should follow these simple Dos and Don’ts to ensure you avoid any pitfalls.

Do guest post on relevant websites in your niche
Do guest post on websites that are likely to send your targeted traffic
Don’t guest post on any website
Don’t guest post on spammy websites
Only guest post on websites that are relevant and are high quality

Link out to influential bloggers and websites in your post

When you need to reference something or link out to the source in your post. Contact the source, let them know you mentioned their post and kindly ask them to share if they liked it.

According to Google, links should be built up naturally and they should always be from relevant and quality websites.

Step #7 – Delete Zombie pages

Zombie pages are essentially dead pages. Pages that do not get any traffic or have really thin content.

Websites that have fewer, but higher-quality pages rank better than sites with large amounts of low-quality pages. Google looks for pages that provide value to users. If a page doesn’t provide any value, it won’t rank.

Go through your Google Analytics and see which pages are not driving any traffic. These should either be deleted or redirected to an alternative relevant page

Take your time to identify pages that are not performing and delete a few at a time. Then check the results after a week or so.

Step #8 – Optimise title and description

Type your target keywords into Google. Imagine you are the customer, which titles would you click on. Your title and description should entice the user to click.

Step #9 – Keep your content updated

And finally, make sure your content is up-to-date. Is prime content created a year or more ago still relevant or does it need updating? Have there been recent developments that have superseded it?

Update the content, and promote it again. Let your audience know you have updated it.

Savvy Marcom provides Internet Marketing Services to help brands and companies get better results, more targeted traffic and better return on investment.

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Online Marketing

Beginners Guide to Online Marketing

Online marketing is defined as ‘a set of methodologies, tools and techniques that are used to promote products and services via the Internet‘. Due to the presence of more channels and marketing mechanisms available online, there is a wider range of options than with traditional marketing.

So online marketing is the practice of leveraging all the different web-based channels to spread a message regarding a brand, range of products or services. Methods and techniques that are used include social media, email, search engine optimisation, display advertising, amongst others.

The Internet has been a widespread adoption for not only different business purposes but also for a plethora of reasons behind personal use, which has caused many new channels for the purpose of marketing engagement and advertising to pop up including the ones we mentioned above. Apart from all this, online marketing incorporates both benefits and challenges which makes the most of primary digital mediums to engage, attract, and then proceeds to convert to virtual visitors to customers.

Traditional marketing includes media such as poster, print, radio and television advertising. The effectiveness of advertising campaigns is difficult to track, and such advertising comes at a high cost.

Now you have the power to create a website and build up an endless number of customer acquisition campaigns at a very low cost.

Are you planning to start your own business? Or do you wish to upgrade and improve your existing business? The success of any business is determined by internet marketing which can enhance your brand visibility and boost sales and traffic.

Your business earns better visibility

Search Engine Optimisation or SEO is at the heart of online marketing. It enables your brand, products, and services to be found easily on different online channels that potential customers inhabit. Routinely people investigate the options that appear first on their screens. When your brand gains visibility, customers can discover your brand more easily starting a chain reaction of visiting your website, interacting with it, and proceeding to purchase your products and services.

Not only will your target audience find it easy to discover your brand, products, and services but it will change the entire way your company is viewed or perceived by those who come across it.

Your business will be ranked higher on the pages of search engine results and be at a par with other respected industry authorities. Your business’s credibility will increase proportionally with online marketing. Simply put – online marketing is the first step that you will take towards becoming a highly respected go-to provider and industry authority.

Increase in website traffic

Online marketing is a powerful tool for steering higher quality traffic towards a website. Practices that businesses and brands include local search engine optimisation, paid advertising, marketing or advertising on social media. Finely targeted marketing narrows down the focus and helps attract the right kind of customer.

Increase visits to the stores

Online marketing helps boost sales to grow your business and create long term customer loyalty, and in turn, spread awareness of your business to those they communicate with.

Though, you might think you have a basic understanding of what digital marketing is, it is often seen the lack of knowledge on the subject limits the opportunity and scope that online marketing is capable of offering. That is when it is time to nail online marketing with easily accessible tools, brands feel stuck or dumbfounded. Here, are the various kinds of tools that can be used with online marketing.

Social Media Marketing (SMM)

This is one of the most popular types of digital marketing which helps marketers to project their brand image in a very powerful way. With a multitude of channels on offer, brands are certain to find their target audience on at least one of them. Channels such as Facebook, Instagram, Twitter, LinkedIn to name just a few.

Search Engine Optimisation (SEO)

SEO is the process of optimising a web page to ensure it is easy for search engines such as Google to find. If a web page is easy to find, search engines will rank you higher and in turn, you will receive targeted traffic to your website. SEO has played a crucial part in online marketing from the very beginning.

Learn how to rank higher in Google here

Email Marketing

Another important digital marketing tool is email. It acts as a bridge between related sales and your business channel. Although in some cases it may not be as powerful as other tools, it still stands out as the fastest, most personal form of communication.

Search Engine Marketing (SEM)

A key strategy that can rapidly boost a company’s reach. By creating your own ad copy and paying search engines to appear above other organic results, you can be sure to get large amounts of traffic to your website in a short amount of time.

Pay-per-click Advertising (PPC)

This is the fastest way to drive a targeted audience to your related services and web pages. This relates to SEM, as with SEM you only pay when a user clicks on your ad. But, apart from search engines, there are many other PPC models that are used in other mediums and websites

Retargeting

Retargeting is a very powerful method of targeting users who have previously interacted with your website. After a user arrives on your website or visits specific pages. You have the ability to target the same user on third party websites and search engines.

Remarketing

Often confused with retargeting and both are often referred to like the other. While they both share the same goals there are some differences.

The easiest example for remarketing is perhaps cart abandonment. If, for example a user drops off during the purchase stage. Providing they have already input their email address. We can remarket the user by sending an email shortly after they leave the website, and entice them to return and complete their purchase.

Content Marketing

Content Marketing helps to share relevant and valuable free content and involves written, downloadable, visually exciting, engaging online media content. It is a unique way of not only attracting targeted audience but converting them into future customers.

Content marketing is one of the most important factors that goes into developing a good SEO strategy. The old saying for SEOs is “Content is King“. And that is because when people search for something on a search engine, more often than not, they are looking for content of some sort.

Good Content Delivers Good Traffic