Pay Per Click (PPC) advertising is probably one of the easiest and fastest ways to build and scale a business. Having the ability to appear in the top search results for any chosen keywords is perfect for driving targeted traffic to your website.
As with our other marketing services, Savvy Marcom can either work as your very own outsource marketing department, or we can help develop a PPC strategy and train your team on how to implement it. Either way we will always ensure that you get maximum ROI from your advertising spend.
Paid Search Engine Marketing
Search Engine Marketing is probably one of the most well-known types of PPC. Most commonly businesses will be aware of Google AdWords, or the Bing Network. They provide businesses the ability to display text based ads at the top (or bottom) of search results and you have full control over the suitable ad copy and selecting a dedicated landing page. You also decide on what keywords you want your ad to appear and you only pay when a potential customer clicks on the ad.
Display advertising is a great way to build a brand and drive traffic from new sources. Usually this is done through image banner ads, but can also be text based. Display uses various networks which are placed on participating websites. Display gives you the chance to target specific websites or certain types of website/niche and have your ads displayed on their website.
Retargeting is an excellent way to encourage potential customers to return to your website if they have previously visited. Tremendously powerful, this method allows you to target specific users who have visited your website but may not have converted yet. You can serve dynamic content based on the pages they visited, or generic. You can target on search or display, making this incredibly effective for increasing conversion rates.
Social Media Advertising
Several social media channels offers the ability to advertise on their network. Facebook being the most popular, but choosing the right network depends on what audience you are trying to reach. Savvy Marcom can help you understand your market and what the best channels are to advertise on.
While this is not considered to be PPC, it is a form of paid marketing which is very effective. In most cases you will only pay for conversions which means you should hardly ever have to pay for traffic if it doesn’t convert.
The above mediums are the most common for paid advertising and Savvy Marcom can help you with all aspects to ensure you achieve better conversion rates by spending less. We will help scale up whilst optimising campaigns and advise of best practices along the way.
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