The internet has now become a mainstay of daily life and chances are you’ve come across WordPress. It is, by a long shot, the most popular content management system, powering 75 million websites. That’s over a quarter of all websites. From small-time bloggers to blue-chip brands like the New York Times and Mercedez-Benz. Its robustness and versatility are major factors in why companies choose WordPress.
Our team at Savvy Marcomm has a wealth of experience in website development in WordPress. Here are the top fourteen reasons why we recommend WordPress as the top choice for our clients.
1. It is an open-source platform
WordPress is free to install, deploy, and upgrade – meaning you can have a working model to tinker with straightaway. It’s an open-source platform, which means that anyone can contribute code that translates to its functionality, design, and improved user experience. WordPress offers a library of add-ons, with hundreds of new themes, functions, and integrations coming into play daily.
The availability of shared efforts and tried-and-tested plugins significantly cuts down development time. Which allows us to focus on the business of developing features that are unique to our clients.
2. Regular updates for WordPress and its plugins
The one drawback to an open-source program is that it is potentially open to misuse – code (possibly bad code) can be added to the library. Thankfully, WordPress has a fantastic team that constantly updates its systems to prevent hacking, bugs, and other kinds of maleficence that can occur on the worldwide web.
Additionally, they have extremely competent developers who constantly update their add-ons. Again, this shared work means that our team can focus more on deliverables and new features. Rather than maintenance, providing a more efficient and cost-effective service.
3. Secure frameworks
Though we touched on this in the last point, it’s important to elaborate on WordPress’s secure framework because security is paramount in our work. Whether protecting sensitive information, intellectual property, or financial transactions, WordPress is trusted by millions of e-commerce websites.
Their pages are packed with security plug-ins, and they constantly monitor your website for suspicious activity. SSL certificates ensure that data is protected and encrypted while being transferred, providing a secure connection between client and server. WordPress also works seamlessly with integrations such as PayPal and Facebook. Meaning that data is protected while being transferred between these major portals.
4. Your data is owned by you
Many online website platforms hold your data on their system, even after you’ve taken down your website. In the fine print of these platforms, it is possible to unwittingly sign away your website, intellectual property, and data. With WordPress, you own all your data – your domain name, content, and design belong to you, and only you.
5. Multiple user roles for your team
The back end of WordPress allows a tier system of authorised users. Site administrators and owners have total control over everything, but beyond that, you can break it down to specified roles within your team. This prevents content creators from messing with the source code or accessing sensitive information they shouldn’t.
6. User-friendly interface
Previous HTML experience is not necessary to update or add to your website, and this user-friendly interface is a big reason we choose WordPress for our clients.
Clients are able to continue to grow their website internally without difficulty. Adding new pages, posts, and content to their website at any time.
7. Powerful content management system for marketing
WordPress integrates easily with Google Analytics. Allowing you to track who is visiting your website, when, and from where. Pinpointing pages viewed, for how long, and on what type of device. There is an extensive amount of data that can be used to thoroughly analyse your marketing efforts.
It can identify users who have been to the site before. And place smart advertisements on other platforms such as Facebook to keep your company at the forefront. Its ability to integrate with ad services, email marketing platforms, track inbound links, and sell online gives our clients the capability to better view how their marketing efforts perform and identify areas to improve.
8. SEO friendly
There’s a saying in the online content creation world. ‘If you want to hide a dead body, do it on Page 2 of Google Search’. SEO is a crucial component in being seen in an increasingly competitive zero-sum game. Fortunately, WordPress’s Yoast SEO and other plug-ins help maximise SEO effectiveness.
Every post you draft on WordPress is automatically analysed for SEO. WordPress analyses keyword density, grammar usage, sentence length, and the difficulty level of all content. It also makes smart recommendations on formatting content. Any given post can be met with dozens of suggestions to make your content SEO friendly, with no training required.
If you don’t want to go to the expense and complexity of building a website from scratch. WordPress is by far the most flexible, versatile, and robust content management system available. The New York Times has a website hosted by WordPress, which needs to track paid users and remember them, accepts payments online, intelligently filter content for their users based on the languages they use, where they reside, and from that enjoyed by, ie. ‘Recommended for You, auto-plays floating videos and is constantly updated with new content. Yet it manages to load onto a computer in seconds every time.
Or picture an e-commerce site, with thousands of products. Shipping all over the world with millions of buyers, who operate in many currencies through multiple payment gates.
Or perhaps then imagine a website where most of its content isn’t public but membership only, such as a website of a university, that has to manage faculty scheduling, student profiles, class sign-ups, grading, and much more.
All of this can be done on WordPress.
WordPress is so versatile that it’s only limited by your (or our!) imagination. By using the tens of thousands of plug-ins in the WordPress community, there are infinite possibilities for what a website on WordPress can look like.
10. You are free to choose your own hosting provider depending on your needs
You can host your website on WordPress, but the platform also allows you to choose your own hosting provider. Choosing a hosting provider can be daunting. Which is why we work with clients to figure out what set-up is best for their needs.
A simple website for example, probably won’t need a dedicated server. Whereas a high-traffic, high-volume site can’t afford to lose out on sales through sluggish performance.
Beyond factors like price, storage, and performance, different hosting providers also have varying levels of customer service and fail-safes, which can be significant if you’re dealing with financial transactions or shared databases. At Savvy Marcomm, we have a strong relationship with top providers and make recommendations on an ad-hoc basis depending on the needs of our clients.
11. Fully customised designs plus a wide range of free and premium themes
Design is both form and function. And on WordPress, it can also be free. WordPress offers an incredible range of free and premium themes created by User Experience Designers from around the world.
Of course, if you’re looking to make an unforgettable impression, WordPress also allows for fully customizable designs. This degree of choice between free, premium, and custom allows our clients to decide where best to invest. The look, feel and experience of your site, and how much these choices will cost, is entirely in your hands.
12. Wide range of plugins
WordPress has an immense amount of available plug-ins for users to assemble into the perfect website experience. There are even cache plug-ins which dramatically decrease page loading times. According to Google, users aren’t prepared to wait 8 seconds for your page to load.
There are many security plug-ins to protect you and your users. There are content plug-ins, for instance, that make formatting and displaying content a breeze. Mobile-theme plug-ins that translate your pages into a lightweight version that is responsive for phones and doesn’t eat up data. And others that automatically filter out spam and bots in your comment sections. Easy-to-use contact forms allow you to receive, organise, and process user information in an automated fashion.
Your website can be automatically backed-up, schedule directly between website customers and the calendar app on your phone, offer free trials, subscriptions, custom registrations, and varying levels of paid or premium membership.
E-commerce sites can seamlessly manage sales, inventory, shipping requirements, payment gateways, and delivery directly on WordPress. VAT, taxes, coupons, discounts, invoicing and one-page checkouts are streamlined and become simple to maintain.
We said it before, but we’ll say it again for emphasis: WordPress is only limited by what you can imagine.
13. Integrate with other systems
Perhaps you prefer using other online systems to conduct your email marketing, client relationship management, or marketing analytics. Most of these systems provide full integration with the WordPress platform. Beyond social media supported log-ins. WordPress also deftly talks to MailChimp, Google Analytics, IFTTT, and many other systems you might already be using.
These integrations are bi-lateral, so your data is shared while still maintaining watertight encryption and protection. This is especially useful for larger companies where access needs to be limited department by department.
14. Multilingual in minutes
Language shouldn’t limit how far your messages, services, and products can extend. WordPress has substantial multilingual plugins that allow users around the world to translate and display your website in seconds. Making your page multilingual allows your website to become SEO-friendly everywhere. Giving you maximum exposure to your target audience – wherever they are.
Although we have given you fourteen, there are plenty of more reasons why we use WordPress. In our experience, WordPress has consistently performed and impressed our clients.
Now your turn…
Let us know in the comments below if you have any questions about WordPress. Or, if you like using WordPress for any other reasons, let us know in the comments below.
You might like to also read Beginners Guide to Online Marketing